September 29, 2009 · Uncategorised · (No comments)

social media

“Get up to speed on Social Media for Fundraising”

2nd March 2010

Open University in Milton Keynes.

http://ow.ly/19WBG Click on this link to see details of the event

WHAT IS COVERED

  • Why is social networking important to fundraisers?
  • Why internet social networking is a challenge and an opportunity
  • Why and how to use video within your online marketing to raise awareness and deliver revenue
  • Why Google AdWords are a critical component of your social plan and how to get Google grants of $10,000 per month
  • How to create sustainable revenue streams from people that are not your supporters by monetising the social network

If Facebook, LinkedIn, Twitter, Blogs are all a mystery to you then this two part event is a must. To attend you can be a charity, fundraiser, social enterprise, trust, NGO, NFP, Government or any organisation that works with these organisations. The event is in two parts. http://www.eventbrite.com/event/574534448 is an introduction to social media and cost £25.

The afternoon is for organisations that want to develop a social media strategy and push their existing efforts into revenue generation.

You don’t need to know anything about social media to attend any of these events, and you can attend both parts or pick the one that suits you. Payment can be accepted as invoice and cheque, credit card, paypal and Bartercard. Payment for the morning can be accepted on the door if your organisation has booked and requested to be invoiced.

Pass the word on to others that might be interested if you can’t make the event :)

August 24, 2009 · Uncategorised · (No comments)

Click4Causes held the first half day seminar last Thursday on Social Media and how fundraisers can use the power of this to build awareness and interest in their cause.

There was a wide diversity of attendees from local government, community interest companies, banking, fundraisers, charities, trusts and the Open University Enterprise Hub representative.

Ian Mckendrick’s presentation was designed to enable even the most non-technical people to use Social Networks like twitter and facebook to get more business, more fans, more funds or more awareness for their company, group or organisation. The section on how to Listen, Fish and Establish Trust prompted the most questions and quickly explained how a huge number of people all over the world can be engaged in conversations and subtly led to take action in a very short period of time.

Lincoln Bedeau of ASKMK.net who gave an excellent talk about the recent development of ASKMK.net, a YouTube style website for promoting products, businesses and events. Lincoln highlighted one recent event for Willen Hospice that had raised over £100,000 and how with facebook fan pages and AskMK.net publishing the video of the event there was over 560 unique views in the first month. For fun I used my twitter account for Click4Causes to send “if I was a girl I could have attended this http://bit.ly/St0R8” and within 10 minutes another 20 people viewed the video. Its interesting that following my tweets, Ian McKendrick’s blog and tweets and its inclusion on the eSay-uk.com fundraiser links that the video has now being viewed over another 600 unique times in 3 days. I will be good to see the impact for Willen Hospice from this increase in viewing in the next few weeks.

Lincoln’s presentation was then followed by Simon Parslow of eSay-uk.com . Simon heads up a new and exciting company with some very cool and fresh ideas. They have their eye firmly on the social networking scene and have developed a unique online shop which takes a portion of the marketing budgets of its suppliers and distributes these to customers, charities and fundraisers to help raise money for their respective causes. The visions that Simon shared with us during his presentation of how his online service is creating new communities through social networking specifically to influence suppliers to deliver the products and services people want is truly amazing.

Thanks to Ian, Lincoln and Simon for coming to present and to all the attendees that took the time to come and participate.