September 29, 2009 · Uncategorised · (No comments)

social media

“Get up to speed on Social Media for Fundraising”

2nd March 2010

Open University in Milton Keynes.

http://ow.ly/19WBG Click on this link to see details of the event

WHAT IS COVERED

  • Why is social networking important to fundraisers?
  • Why internet social networking is a challenge and an opportunity
  • Why and how to use video within your online marketing to raise awareness and deliver revenue
  • Why Google AdWords are a critical component of your social plan and how to get Google grants of $10,000 per month
  • How to create sustainable revenue streams from people that are not your supporters by monetising the social network

If Facebook, LinkedIn, Twitter, Blogs are all a mystery to you then this two part event is a must. To attend you can be a charity, fundraiser, social enterprise, trust, NGO, NFP, Government or any organisation that works with these organisations. The event is in two parts. http://www.eventbrite.com/event/574534448 is an introduction to social media and cost £25.

The afternoon is for organisations that want to develop a social media strategy and push their existing efforts into revenue generation.

You don’t need to know anything about social media to attend any of these events, and you can attend both parts or pick the one that suits you. Payment can be accepted as invoice and cheque, credit card, paypal and Bartercard. Payment for the morning can be accepted on the door if your organisation has booked and requested to be invoiced.

Pass the word on to others that might be interested if you can’t make the event :)

September 21, 2009 · Uncategorised · (No comments)
On Thursday 20th August Click4Causes  held its first event for fundraisers on an introduction to social media.
Here are some of the comments from the event and background information from the attendees is available if you hover over the links with your mouse:
Fundraising Team at NLR Marie Curie
Raising Funds in aid of Marie Curie Cancer Care

 “The social media event was a fantastic opportunity to hear about how other people have used social media and gave me loads of ideas that I can easily incorporate into making my life much easier!  It was also a great opportunity to meet many other people in similar positions and organisations and discuss their successes.” Sarah Raubusch – Community Fundraising Co-ordinator

Marie Curie NLR  have a current giving campaign for the Mount Etna challenge, there is still time to donate 


                              Willen Hospice  -  Sharing the Care

Mel Harriss - Willen Hospice Marketing and Communications Manager “The seminar is a good way of getting information on social media which is an emerging area of marketing” Melanie Harriss  - Marketing and Communications Manager


The Willen Hospice video on the “Moo event”  was shown as an example of the use of video at the Click4Causes event. 586 views of the video had occurred in 27 days. After blogging  and tweeting about the event 2225 had viewed the video 7 days later. As of writing the views stand at 3226 views. This is power of combing social media platforms and linkage to blogging.

Willen Hospice is benefiting from the Fundraiser Focus  section on the eSay-uk.com  social platform.


September 2, 2009 · Uncategorised · (No comments)

It didn’t take long for Social Media to pass from simply connecting people to inspiring use for business purposes. Since Social Media business use took off, companies have been cashing in on the opportunities that it presents to further their marketing and reach a whole new audience. For this reason, it’s important for charities and fundraisers to make the most of social media in the same way.

Social Media is a highly effective way for charities to connect with potential donors. Here are just 4 ways that charities can make the most of Social Media.


BLOGGING
 Blogging is an easy way to attract attention. It’s the perfect way to let people know what you do and why you do it. It’s important to blog frequently and about things that will interest people. You don’t need to plug or sell yourself on the blog, just provide people with interesting information in short readable blogs. The more frequently you blog, the greater the number of potential readers.

Because of the way that blogging works, you may find that your blogs have been published on other sites too, which means that people will be helping you to spread positive news about your charity, without you having to do any work!


SOCIAL NETWORKS
By placing yourself on Social Networking sites such as MySpace   , Facebook   and BEBO   you can massively increase the number of people that are aware of what you do and why you do it. Setting up a group on Facebook  is simple and people will begin to join your group almost immediately. As they enjoy what they find there, they’ll begin to ‘Like’ or ‘Link’, thereby increasing the geographic spread of your message for you. And this is the heart of social media, if people like what they find; they will do some of your marketing for you.


SOCIAL VIDEO
Social Video is a powerful, free way to get your message across visually to potentially millions of people. Using sites such as YouTube   , you can easily upload a video and tell the world about your charity, what you do, and why you are asking for their help. If you can make it funny or unusual, you might find that it goes viral, meaning people start spreading the video to one another, further promoting your cause   without any cost.


SOCIAL MESSAGING
Recently, the Australian actor Hugh Jackman   used Twitter to announce that he wouldgive $100,000 AUD   to the charity that could convince him that they needed his money the most. Twitter is a very powerful medium, it requires little effort to send tiny messages and gaining followers is immediate. You can instantly update all your followers on urgent appeals, competitions, events and news – just by sending one message. Again, all this great instant marketing is completely free and only requires your time.

Does your charity need help reaching new donors and bigger audiences? Click4Causes  can help! Get in touch today, on twitter , facebook  or directly  we’ll show you how.

June 18, 2009 · Uncategorised · (No comments)

If you are a fundraiser, trustee, charity, or know someone who is then have a look at this please…and feel free to feedback and comment as well.

eSay-uk.com’ is an online shop where customers can simultaneously help their favourite brands grow and also support the causes they feel most passionate about.   

‘eSay-uk.com’ already has 20,000 fundraisers listed for their members to choose from, you can make sure that your cause can also benefit by registering now.
  • Your fundraising organisation must register to enable it to access funding, I will contact each new fundraiser to certify your fundraising status.
www.click4causes.co.uk has been appointed as the official partner organisation to help fundraisers understand the revenue opportunity from the ‘eSay-uk.com’, and I help fundraisers earn money from this new and exciting opportunity.