Click4Causes Testimonials from 20th August

September 21, 2009 · Uncategorised · (No comments)
On Thursday 20th August Click4Causes  held its first event for fundraisers on an introduction to social media.
Here are some of the comments from the event and background information from the attendees is available if you hover over the links with your mouse:
Marie Curie Cancer Care  – Northamptonshire, Leicestershire and Rutland  (NLR) 
Fundraising Team at NLR Marie Curie
Raising Funds in aid of Marie Curie Cancer Care

 “The social media event was a fantastic opportunity to hear about how other people have used social media and gave me loads of ideas that I can easily incorporate into making my life much easier!  It was also a great opportunity to meet many other people in similar positions and organisations and discuss their successes.” Sarah Raubusch – Community Fundraising Co-ordinator

Marie Curie NLR  have a current giving campaign for the Mount Etna challenge, there is still time to donate 


                              Willen Hospice - Sharing the Care

Mel Harriss - Willen Hospice Marketing and Communications Manager “The seminar is a good way of getting information on social media which is an emerging area of marketing” Melanie Harriss  - Marketing and Communications Manager


The Willen Hospice video on the “Moo event”  was shown as an example of the use of video at the Click4Causes event. 586 views of the video had occurred in 27 days. After blogging  and tweeting about the event 2225 had viewed the video 7 days later. As of writing the views stand at 3226 views. This is power of combing social media platforms and linkage to blogging.

Willen Hospice is benefiting from the Fundraiser Focus  section on the eSay-uk.com  social platform.


4 Ways Charities Can Make The Most of Social Media

September 2, 2009 · Uncategorised · (No comments)

It didn’t take long for Social Media to pass from simply connecting people to inspiring use for business purposes. Since Social Media business use took off, companies have been cashing in on the opportunities that it presents to further their marketing and reach a whole new audience. For this reason, it’s important for charities and fundraisers to make the most of social media in the same way.

Social Media is a highly effective way for charities to connect with potential donors. Here are just 4 ways that charities can make the most of Social Media.


BLOGGING
 Blogging is an easy way to attract attention. It’s the perfect way to let people know what you do and why you do it. It’s important to blog frequently and about things that will interest people. You don’t need to plug or sell yourself on the blog, just provide people with interesting information in short readable blogs. The more frequently you blog, the greater the number of potential readers.

Because of the way that blogging works, you may find that your blogs have been published on other sites too, which means that people will be helping you to spread positive news about your charity, without you having to do any work!


SOCIAL NETWORKS
By placing yourself on Social Networking sites such as MySpace   , Facebook   and BEBO   you can massively increase the number of people that are aware of what you do and why you do it. Setting up a group on Facebook  is simple and people will begin to join your group almost immediately. As they enjoy what they find there, they’ll begin to ‘Like’ or ‘Link’, thereby increasing the geographic spread of your message for you. And this is the heart of social media, if people like what they find; they will do some of your marketing for you.


SOCIAL VIDEO
Social Video is a powerful, free way to get your message across visually to potentially millions of people. Using sites such as YouTube   , you can easily upload a video and tell the world about your charity, what you do, and why you are asking for their help. If you can make it funny or unusual, you might find that it goes viral, meaning people start spreading the video to one another, further promoting your cause   without any cost.


SOCIAL MESSAGING
Recently, the Australian actor Hugh Jackman   used Twitter to announce that he wouldgive $100,000 AUD   to the charity that could convince him that they needed his money the most. Twitter is a very powerful medium, it requires little effort to send tiny messages and gaining followers is immediate. You can instantly update all your followers on urgent appeals, competitions, events and news – just by sending one message. Again, all this great instant marketing is completely free and only requires your time.

Does your charity need help reaching new donors and bigger audiences? Click4Causes  can help! Get in touch today, on twitter , facebook  or directly  we’ll show you how.

Social Media Seminar Great Sucess

August 24, 2009 · Uncategorised · (No comments)

Click4Causes held the first half day seminar last Thursday on Social Media and how fundraisers can use the power of this to build awareness and interest in their cause.

There was a wide diversity of attendees from local government, community interest companies, banking, fundraisers, charities, trusts and the Open University Enterprise Hub representative.

Ian Mckendrick’s presentation was designed to enable even the most non-technical people to use Social Networks like twitter and facebook to get more business, more fans, more funds or more awareness for their company, group or organisation. The section on how to Listen, Fish and Establish Trust prompted the most questions and quickly explained how a huge number of people all over the world can be engaged in conversations and subtly led to take action in a very short period of time.

Lincoln Bedeau of ASKMK.net who gave an excellent talk about the recent development of ASKMK.net, a YouTube style website for promoting products, businesses and events. Lincoln highlighted one recent event for Willen Hospice that had raised over £100,000 and how with facebook fan pages and AskMK.net publishing the video of the event there was over 560 unique views in the first month. For fun I used my twitter account for Click4Causes to send “if I was a girl I could have attended this http://bit.ly/St0R8” and within 10 minutes another 20 people viewed the video. Its interesting that following my tweets, Ian McKendrick’s blog and tweets and its inclusion on the eSay-uk.com fundraiser links that the video has now being viewed over another 600 unique times in 3 days. I will be good to see the impact for Willen Hospice from this increase in viewing in the next few weeks.

Lincoln’s presentation was then followed by Simon Parslow of eSay-uk.com . Simon heads up a new and exciting company with some very cool and fresh ideas. They have their eye firmly on the social networking scene and have developed a unique online shop which takes a portion of the marketing budgets of its suppliers and distributes these to customers, charities and fundraisers to help raise money for their respective causes. The visions that Simon shared with us during his presentation of how his online service is creating new communities through social networking specifically to influence suppliers to deliver the products and services people want is truly amazing.

Thanks to Ian, Lincoln and Simon for coming to present and to all the attendees that took the time to come and participate.