It didn’t take long for Social Media to pass from simply connecting people to inspiring use for business purposes. Since Social Media business use took off, companies have been cashing in on the opportunities that it presents to further their marketing and reach a whole new audience. For this reason, it’s important for charities and fundraisers to make the most of social media in the same way.
Social Media is a highly effective way for charities to connect with potential donors. Here are just 4 ways that charities can make the most of Social Media.
BLOGGING
Blogging is an easy way to attract attention. It’s the perfect way to let people know what you do and why you do it. It’s important to blog frequently and about things that will interest people. You don’t need to plug or sell yourself on the blog, just provide people with interesting information in short readable blogs. The more frequently you blog, the greater the number of potential readers.
Because of the way that blogging works, you may find that your blogs have been published on other sites too, which means that people will be helping you to spread positive news about your charity, without you having to do any work!
SOCIAL NETWORKS
By placing yourself on Social Networking sites such as MySpace , Facebook and BEBO you can massively increase the number of people that are aware of what you do and why you do it. Setting up a group on Facebook is simple and people will begin to join your group almost immediately. As they enjoy what they find there, they’ll begin to ‘Like’ or ‘Link’, thereby increasing the geographic spread of your message for you. And this is the heart of social media, if people like what they find; they will do some of your marketing for you.
SOCIAL VIDEO
Social Video is a powerful, free way to get your message across visually to potentially millions of people. Using sites such as YouTube , you can easily upload a video and tell the world about your charity, what you do, and why you are asking for their help. If you can make it funny or unusual, you might find that it goes viral, meaning people start spreading the video to one another, further promoting your cause without any cost.
SOCIAL MESSAGING
Recently, the Australian actor Hugh Jackman used Twitter to announce that he wouldgive $100,000 AUD to the charity that could convince him that they needed his money the most. Twitter is a very powerful medium, it requires little effort to send tiny messages and gaining followers is immediate. You can instantly update all your followers on urgent appeals, competitions, events and news – just by sending one message. Again, all this great instant marketing is completely free and only requires your time.
Does your charity need help reaching new donors and bigger audiences? Click4Causes can help! Get in touch today, on twitter , facebook or directly we’ll show you how.
